The Journey

Product DESIGNER

Four products. Real stakes.

Worked across four distinct product tracks — redesigned employee onboarding, IoT device management, designed a self-service portal for IT support, which was later scaled company-wide, and simplified the login/Signup journey for the internet banking platform.

July 2015 - April 2018

• polaris, India

• Tata consultancy services, india

Business Analyst

Requirements, process mapping, functional specifications

Requirements gathering from business stakeholders, process flow documentation, functional specifications for development teams, and coordination between business and technology workstreams.

Oct 2021 - Dec 2023

University of Illinois Urbana-Champaign

MBA · GPA 3.88 / 4.00

MBA ·Entrepreneurship and Strategic Innovation. Strategic upskill.

From designing products → to understanding the systems they operate within.
Focused on connecting UX decisions to business outcomes.

Entrpreneurship: From Startup to Growth

Global Challenges in Business

Strategic Leadership and Management

Jul 2022 - Jan 2023

T-Mobile · San Diego, CA

UX Designer II · Product & Innovation · Design Systems

Enterprise design systems. Real constraints.

Contributed to Apeiron, T-Mobile's first unified cross-platform design system, consolidating three legacy systems into one shared platform.

Jan 2024 - Present

Founder · SERVICE Designer

A live service. A live case study.

Began with field research (Jan 2024 – Apr 2025) to understand what makes a service worth building — studying online and offline yoga systems, and identifying a consistent gap: most offerings emphasized physical postures, with limited integration of breathwork, philosophy, and traditional Hatha Yoga principles.

Founded and scaled a live, revenue-generating yoga practice grounded in Traditional Hatha Yoga. Designed a clarity-first service system to structure the entire experience — from discovery to onboarding. Own the product end-to-end: problem framing, research, information architecture, content strategy, UI, service flow, and measurement.

Vaidehi Yoga · entrepreneurship and innovation

May 2018 - May 2021

Tata consultancy services, india

62%

Support caseload reduced — IT self-help website

70%

Customer onboarding time reduced — internet banking

85%

Designers rapidly building consistent experiences

50-60%

Onboarding time reduced — live service

TCS · scaled company-wide

TCS · login/signup journey

T-Mobile · Apeiron design system

Vaidehi Yoga · 2025

Numbers from

real work

Tools & Capabilities

Design & Prototyping

Figma · Adobe XD · Miro

Prototyping & Interactive Flows

Component architecture

Design tokens

Design systems (Figma + Storybook)

Visual Design · UI Design

CX & Service Design

Service Design & blueprinting

Customer journey mapping

Information Architecture

Omnichannel experience design

Onboarding flow design

UX research · usability testing

Content strategy & SEO

Strategy & Business

MBA — UIUC · 3.88 GPA

Business strategy & analysis

Requirements gathering

Stakeholder management

Product roadmapping (Phase 1/2/3)

WCAG accessibility standards

AI-augmented workflow

If you're building something that needs systems thinking, CX strategy, or business fluency, let's talk.

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